Lovers of music and education

Our story

Amplify was co-founded by music educator Ricky Kradolfer and his wife Natalie Kradolfer, with the goal to ensure that every student has access to contemporary, inspiring and engaging music lessons that meet the curriculum.

Ricky and Natalie knew from the start that Amplify had to be equally teacher and student focused. It had to be super easy for teachers to use and really engaging for students.

With previous music industry experience, they were able to create high-quality video content that featured well-known music and artists and combine it with everything that a teacher needs to teach the lesson, all at the click of a button.

Ricky Kradolfer & Natalie Kradolfer

Ricky

About Ricky

Ricky is your co-teacher on the screen in the classroom. Having spent most of his life as the front man, guitarist and songwriter for his band City Riots, Ricky knows how to put on a show! Over the years, he has displayed an innate ability to connect with and inspire primary school students with their musical education. His mission in life is to ensure that all students have equal access to music education as he knows firsthand just how pivotal that education will be in students’ lives.

“Ricky’s engaging, contemporary, passionate and refreshing approach to music education is what every school needs to inspire the creative and artistic minds of our future generation”

Pasi Sahlberg

Finnish educator, author and scholar

Get in Touch

If you’ve made it this far into the website, it’s time to speak to one of our team. You’ll love us, we promise!